For some reason all over Dublin they have been adding these signs and scrapings, or paint, on the sidewalks. Each is this same picture of a wombat and the text Milo wants you. It's great advertising as people are talking about it and seeing them all over the place. The only problem is no one can actually read the URL at the bottom of it. This makes the campaign a little pointless, but on the plus side people are talking about me… in a way.